Adam takes a close interest in education policy and especially university admissions and school history teaching. He is former Honorary Secretary of the Royal Historical Society, which represents scholarly historians in the UK. In 2019 he joined the a board of the Marshall Aid Commemoration Commission, which awards scholarships to US students wishing to study in the UK.
Adam was born in the Northeast of England and went to Durham Johnston Comprehensive School. He now lives in Oxford with his wife and three daughters.